well the store is smaller than what the great reviews indicate but i have to say....they do carry more than what is displayed. the store's strong points are diamonds and engagement rings, wedding bands, and diamond goods. and like most reviewers state they are not pushy, quite friendly, and can and will find, make, order, custom design whatever you have in mind. in my case i had a diamond wedding band idea which sounded great conceptually but in reality it would have been hideous. i am glad ben (i think the owner) was able to hear me out, talk about what works and what doesn't, and how it would look in a completed product. in short, he talked me out of it and was able to incorporate my ideas into a completely different ring which i absolutely love even more now. in summary: great place, great service, fair price (you really do get what you pay for because if you go dirt cheap, you end up with dirt) and i wholeheartedly recommend checking them out!

I have been going to Eternity Fine Jewelry for over 15 years, it’s my one stop shop for everything. Benny is friendly and honest, a rare quality in the jewelry business. He stands by his products and is always willing to address your concerns and needs. I have recommended many relatives, friends and colleagues to Eternity Fine Jewelry – they all shared the same experience.